By Vernon Stone, Missouri School of Journalism, excerpted from his Web site at the University of Missouri. For the full report, click here.
Changes in the Code of the Radio-Television News Directors Association reflect changes in broadcast journalism across half a century, from its adoption in 1946 to its use in the modern late-’90s newsroom.
Evolution of the code:
- 1946-47: Newsroom autonomy
- 1950: Basic professional standards
- 1966: Journalistic practices
- 1973: Social consciousness added
- 1987: Corporate consciousness?
As radio network news came into its own during World War II, so did local news just after the war. Stations that had made do with news editors who worked under program directors were now getting news departments headed by news directors.
1946’s NARND Resolutions were the genesis of the RTNDA code. Adopted at the founding convention of the National Association of Radio News Directors (NARND), they called for autonomous news departments. Locally originated news was to be prepared by trained newspeople, not by the staff announcers who ripped and read from the news wire in the old days.
1947’s Code of Standards called for still more upgrades. Examples:
One trained newsperson per station should be the minimum.
Commercials should be clearly separated from news content, preferably not read by the newscaster. A forerunner of Paul Harvey, Mutual’s Gabriel Heatter read his own — going directly from “good news tonight” about the Allied troops fighting Hitler’s forces, to the merits of Kreml hair tonic.
1950’s Code of Standards was a concise, coherent prescription for professionalism. It fit the bill well enough to serve for 16 years. New items included:
Newscasters (later called anchors) shouldn’t be reading stories they didn’t understand.
Commentary, as against news, should be clearly identified as such, as was done by Edward R. Murrow on his 6:45 p.m. (central time) CBS newscast.
News was to be objective, as we practiced it in the 1950s and early ’60s, before David Brinkley and others started preaching that we had been fooling ourselves all along, and there really was no such thing as objectivity.
Sensationalizing was unacceptable.
So was the overuse of bulletins and “flashes.” Stop crying wolf, stations were told. Reserve bulletins for news of “transcendent interest.”
The 1950 code came from the old radio association (NARND, which became RTNDA in 1952), but it served television, as well. Basics tend to apply across media.
1966’s RTNDA Code of Ethics used “ethics” rather than “standards” in the title, though some articles within the document called themselves “standards.” OK, it was written by the RTNDA Ethics and Standards Committee.
It was a lofty code, replete with such terms as “human integrity and devotion” and “solemn intent to honor.”
It was also hard-hitting. “Newsmen shall,” with no in-betweens. Examples:
- “Newsmen shall govern their personal lives” to avoid conflicts of interest.
- “…shall make constant efforts to open doors” closed to the reporting of public proceedings using cameras and recorders.
- “…shall actively censure” violators of RTNDA’s standards, whether violators were RTNDA members or not. Also:
- Resist “interested” efforts to influence news selection or presentation.
- Respect everyone’s right to a fair trial.
- Treat persons in the news with humane respect. And good manners.
1973’s RTNDA Code of Ethics revision added “shall not misrepresent the source of any broadcast news material,” in part aimed at stations that used video or audio news handouts without identifying their source.
But 1973’s main change was to eliminate the document’s language sex bias. Then attending board meetings as RTNDA research director, I brought the matter up and suggested the new wording–mainly changing “newsman” to “journalist” throughout. I first suggested “newsperson,” but “person” was seen as too radical, as it was several years later when RTNDA’s highest elected officer changed from president to the person who chaired the board of directors. “Chair” was the term used. “Chairperson” sounded too strange. How strange, said the chair to the table.
1987’s RTNDA Code of Broadcast News Ethics, the one in effect at this writing in 1997, came from an Ethics and Standards Committee headed by Jeff Marks, then news director of WCHS-TV, Portland, Maine. Legal counsel had advised that the policing (actively censuring) provision of the 1966/1973 code would invite lawsuits if practiced. Besides, RTNDA leaders found the code was cumbersome with specifics that did not accommodate the growing diversity of types of news programming and approaches to them. The 1987 code dropped some concerns and added some.
Jeff Marks summarized the changes and the rationale for them, and put down the wording of earlier codes, in an RTNDA Communicator article. The new code was well received in RTNDA. But some said the old code had been watered down.
Prof. John Kittross of Temple University, for one, preferred the harder hitting approach and wording of the 1966/73 code. The former longtime editor of the Journal of Broadcasting told why in a letter to the Communicator. . . .
1987 RTNDA Code of Broadcast News Ethics
(adopted August 31, 1987)
The responsibility of radio and television journalists is to gather and report information of importance and interest to the public accurately, honestly and impartially. The members of the Radio-Television News Directors Association accept these standards and will:
1. Strive to present the source or nature of broadcast news material in a way that is balanced, accurate and fair.
A. They will evaluate information solely on its merits as news, rejecting sensationalism or misleading emphasis in any form.
B. They will guard against using audio or video material in a way that deceives the audience.
C. They will not mislead the public by presenting as spontaneous news any material which is staged or rehearsed.
D. They will identify people by race, creed, nationality or prior status only when it is relevant.
E. They will clearly label opinion and commentary.
F. They will promptly acknowledge and correct errors.
2. Strive to conduct themselves in a manner that protects them from conflicts of interest, real or perceived. They will decline gifts or favors which could influence or appear to influence their judgments.
3. Respect the dignity, privacy and well-being of people with whom they deal.
4. Recognize the need to protect confidential sources. They will promise confidentiality only with the intention of keeping that promise.
5. Respect everyone’s right to a fair trial.
6. Broadcast the private transmissions of other broadcasters only with permission.
7. Actively encourage observance of this Code by all journalists, whether members of the Radio-Television News Directors Association or not.