ETHICAL BEHAVIOR KEY TO CUSTOMER LOYALTY, HUMAN RIGHTS EXECUTIVE SAYS
Apr 12th, 1999 • Posted in: TrendlinesLONDON
Now more than ever, businesses must behave ethically in order to keep consumers happy and loyal, Amnesty International’s general director Pierre Sané told the BBC last week.
Sané noted that while governments must still play a watchdog role, the world’s increasingly powerful and profitable companies have a growing responsibility to “contribute positively to improvement of human rights.
“Economic factors today are much, much more powerful than they were 10 or 15 years ago and with that power comes responsibility,” Sané said during an interview with BBC TV.
