If the universe had a Director of Ethical Symbolism, he or she would have just concluded a week of near-perfect symmetry. The thrilling design includes two scandals, two trials, two celebrities, two coasts, and two enormous ethical issues common to both. And all of it is hidden in two cases that, on the surface, feel as different as New York and California.
On the East Coast, design doyenne Martha Stewart is on trial over money. She’s charged with lying and conspiring to cover up alleged securities fraud involving her sale of 4,000 shares of ImClone stock in 2001. The setting could hardly be more appropriate: A wintry Lower Manhattan courtroom a few hundred dish-towel-lengths from Wall Street, arguably the financial center of the world.
On the West Coast, pop star Michael Jackson is on trial over sex. He’s charged with performing lewd or lascivious acts with a 13-year-old boy at his Neverland Ranch. Again, the setting seems to fit: The County Superior Court in sunny Santa Barbara, an easy helicopter ride from Hollywood, the global entertainment capital.
Both celebrities are playing studiously to their fans — Stewart with artfully designed television interviews to protest her innocence, Jackson with a deft appearance outside the courthouse. Stewart’s fans include both amateur decorators, whom she’s taught to arrange their lives in beautiful ways, and conservative commentators, who object to governmental (read socialist) intrusion into her entrepreneurial success. Jackson’s fans combine those attracted by his amazing dancing and those who see him as an ingénue harassed by governmental (read puritanical) agents because he chooses to remain childlike.
At heart, each case raises a pair of serious ethical issues. The first concerns freedom of information. In Santa Barbara, Judge Rodney Melville has sealed court documents on the grounds that they contain “sensitive information” that would compromise the privacy of both Jackson and his accuser. In New York, U.S. District Judge Miriam Goldman Cedarbaum has refused to grant media access to the jury selection process, asserting the need to encourage candid responses from potential jurors. Media organizations are fighting both restrictions, claiming they violate First Amendment rights.
But the real concern goes deeper. Is it right for celebrities to get different treatment in court from ordinary people? Were it not for Stewart’s fame, jury selection would be easier and probably more public. And without Jackson’s renown, open access to court proceedings — a distinctive mark of well-developed legal systems — might seem less threatening. The uncomfortable truth, however, is that a nation with one of the finest legal systems is also a leader in creating the celebrity culture. Is that why these two cases have been brought forward by prosecutors — to make public examples of high-profile personalities? That may be an effective strategy, deterring others from similar crimes. But is it an ethical strategy? Does it treat everyone fairly regardless of celebrity status?
The second ethical issue is more troubling. It involves celebrity manipulation of news. Stewart is reportedly spending heavily on public-relation consultants to help her track public opinion about her. She’s then designing calculated responses, right down to her comments on television and her choice of clothes in court, to offset the negatives. With relation to Michael Jackson, the media may have tried to help last year: The New York Times reported last week that NBC allegedly offered to kill a “Dateline” documentary on him prepared by its news division last year if Jackson would let NBC’s entertainment division pay $5 million for a special about him. Jackson declined, selling the rights to Fox instead. The “Dateline” special aired as planned last February, including some damaging material about Jackson.
That raises another uncomfortable truth: That a nation famous for the freedom of its media also tolerates an increased blurring of news and entertainment. When we see Jackson or Stewart on television, what are we seeing? Is it an entertainment interview costing $5 million, designed by prior agreement not to ask the celebrity anything too embarrassing? Or is it a news story, where interviewees are never paid (a hallmark of good journalism) and where reporters can ask anything? The public often has no clue which is which — especially when (as NBC allegedly was offering) news-division interviewers conduct entertainment-side interviews.
It’s a given that this new century will see more, not less, attention paid to celebrities. Will the divide between celebrities and common folk — like the divide between the economic haves and have-nots — continue to widen? Will the media deliberately confuse us on this topic, letting us think we’re getting the news, when all we’re really seeing is the celebrity’s own carefully sketched self-portrait? A definition of celebrity, after all, is “someone who is known for being known.” Celebrities, by definition, draw public attention. Can any news organization risk offending a celebrity who could draw large viewing audiences? In media organizations operating both news and entertainment divisions, will the news side soft-pedal negative coverage of celebrities so that the entertainment side can continue to win interviews with them? Is the only ethical approach to separate news and entertainment into different organizations?
Hairy questions, these, and new to an age whose defining feature may be celebrity itself.
(c)2004 Institute for Global Ethics