Non-Plastic Bag Becomes Latest Trend Among Eco-Conscious Fashionistas

Jun 25th, 2007 • Posted in: News

LONDON
One of the hottest accessories this summer is a banner of environmental consciousness — a trendy cloth bag emblazoned with the slogan, “I am not a plastic bag.”

Customers lined up outside some chic L.A. boutiques — some arriving at 4:00 A.M. and others skipping work — to be the first to own one of the cult canvas creations, according to reports from the Los Angeles Times and Time magazine.

Christian Science Monitor correspondent Mark Rice-Oxley reports that the movement apparently started in Britain where a filmmaker documented how plastic bags foul shorelines and kill sea life. Stores across Britain began using bags made of substances other than plastic, and the retailer Sainsbury introduced the reusable “I am not a plastic bag” tote, selling 20,000 of them in one hour.

According to the Chicago Tribune, the popularity of the bag mirrors eco-consciousness nationwide. Sears, for example, noticed a surge in sales of its “French Market Basket,” which is marketed with the slogan, “Fight plastic bag pollution and look Oh-So-French at the same time.”

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