Correct for Deficiencies

Dec 21st, 2009 • Posted in: What They're Saying

It is “routine practice to use post-production techniques to correct for lighting and other minor photographic deficiencies before publishing the final shots as part of an advertising campaign.”

– Consumer goods giant Procter & Gamble, issuing a defense of its U.K. ad campaign featuring English model and actress Twiggy. The company’s cosmetics division Olay was taken to task recently for Photoshopping wrinkles from Twiggy’s face — the latest in a series of public protests against ad campaigns criticized for distorting body image.

In August, U.K. lawmakers began calling for a ban on “digitally altered ads, suggesting they mislead the public,” reports Yahoo.

Procter & Gamble has pulled the air-brushed ad for its Definity eye illuminator and replaced it with “one in which there was no post-production work around the eyes,” notes the U.K. Guardian.

Sources: Yahoo, Dec. 17 — Guardian, Dec. 16.

For more information, see: Related Newsline Commentary, Dec. 14.

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