“39% Giving Less To Charity This Year, 12% Donating More”
Dec 21st, 2009 • Posted in: Research ReportMajority of U.S. public plans to give to charity, but size of gifts trending downward, poll finds
From Rasmussen Reports:
“Thirty-nine percent (39%) of Americans say they will be giving less to charity this year than they did a year ago.
“A new Rasmussen Reports national telephone survey finds that only 12% say they are giving more to charity compared to years past. The plurality (44%) says they are giving about the same amount again this year.
“Overall, 62% are at least somewhat likely to make a charitable donation of some kind at this time of year. That number includes 41% who are very likely to give to charity.
“Thirty-six percent (36%) are unlikely to give at this time of year, including 16% who are not at all likely to do so….
“Americans are generally confident that their donations are being well-spent. Seventy-two percent (72%) are at least somewhat confident that the money they give to charity is being used effectively, including 37% who are very confident.
“Those who earn $60,000 to $100,000 per year are more likely to increase their giving than those in any other income category….
“Yet other economic indicators suggest why charitable giving may be down. Sixty-seven percent (67%) of adults think the unemployment rate will be the same or higher a year from now….”
For the full release from Rasmussen Reports, Dec. 18, click here.
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